Be Own Products And Services - 1416 Words

L.L. Bean: Own Products and Services L.L. Bean is a brand with strong roots in Maine, and their products and services embody their love and appreciation of the great outdoors. Employees of the company are likely to be active and enjoy an outdoor lifestyle, which puts L.L. Bean in a great position to use its own products and services to enhance the total compensation for its employees. Bean maintained a philosophy that if the employees were passionate about the company and the outdoors, then the customers would also be. Profit sharing with employees was a foundational belief of Bean, and employees were greatly rewarded when the company performed and exceeded expectations. A few of the products and services that Bean used to enhance total†¦show more content†¦Developing an HR department that was a strategic business unit, allowing it to strategically design a measurable compensation and benefits program. The need for a multi-channel marketing approach was another subject ident ified during the strategic review, which allows customers multiple ways to purchase products. Another internal strength is the portion of the compensation plan that encourages employees to take advantage of the companies products through employee discounts and equipment rental programs. Weaknesses Bean operated on premise that profits are an outcome of strong customer service, and was a byproduct of such. The lack of corporate focus on targeting specific strategies to increase profits was a glaring weakness. Their business model had never been challenged externally, and the company was still operating with a focus on catalog sales instead of refocusing efforts on the growing wave of retail and ecommerce. The company recognized they were in desperate need of employees who could process data and bring the web presence up to par with other competitors in the outdoor lifestyle industry. How the Company Responded From a total rewards perspective, the reorganization allowed the company to develop ways to improve the satisfaction of its employees. Linking pay to performance and other compensation incentives was an asset when recruiting talented technology professionals to come in and build

Hills Like White Elephants by Ernest Hemingway - 580 Words

E.B. White once said, â€Å"Theres no limit to how complicated things can get, on account of one thing always leading to another.† This quotation means that nobody ever knows how complicated things are going to get, and on top of that they can get worse. One can agree with this statement because in life you can go through unexpected situations that really affect your life in a negative way, and in life things might get worse. Both Soldiers home by Ernest Hemingway and Hills like white elephants by Ernest Hemingway support the idea that Life is a complicated place. He portrays this through his main male characters of both of his story’s, The American and Harold, they both try to find the easiest way out of complicated situations. To begin the novel shows that Hemingway portrays life as a complicated place through his main character The American. Ernest portrays men as the dominant sex in all of his writings. In Hills like white elephants The American is faced with a comp licated situation, such as Jig being pregnant. The American wants Jig to have an abortion and is giving her no choice by cornering her, making her feel like having a child isn’t a good thing. He states ‘Of course I don’t want anybody but you. I don’t want anyone else. And I know it’s perfectly simple† (Hemingway 2). He is pushing her to have the abortion by telling her he didn’t want anyone but her. When in reality he just didn’t want her to have the baby. He was given a difficult situation and tried to find theShow MoreRelated`` Hills Like White Elephants `` By Ernest Hemingway886 Words   |  4 Pagesreader could put themselves into. Whether they choose to partake in a wayward journey full of adventure or the daily life of a human being with morals; a story’s aspect influences those thoughts with a deeper understanding. In Ernest Hemingway’s â€Å"Hills Like White Elephants,† it follows an American man and girl at a resting point during their travels. They arrived by train, stopping between Barcelona and Madrid. While there, they patiently waited for the next train at a bar inside of the station.Read MoreHills Like White Elephants By Ernest Hemingway893 Words   |  4 Pages Ernest Hemingway was a prolific writer. His short story, â€Å"Hills Like White Elephants† shows the tense situation between a man and a woman on vacation. Hemingway chooses to be vague in many ways. He never gives real names to his characters, nor explicitly states where they are besides hinting that they are in Spain. Additionally, he leaves it entirely to the reader to discover what the couple is discussing. By only providing information to the reader through only the dialogue of the two centralRead More`` Hills Like White Elephants `` By Ernest Hemingway939 Words   |  4 PagesThe short story â€Å"Hills Like White Elephants† written by Ernest Hemingway, is an intriguing literary work that foretells the story of a man and a woman waiting for a train, whilst discussing their feelings and emotions towards the surgical operation that is about to occur on the woman. Although the story was originally written in August 1927, the piece was later published in Hemingway’s short story collection ‘Men Without Women’. The text includes a wide variety of literary terms and has various criticalRead MoreHills Like White Elephants By Ernest Hemingway990 Words   |  4 Pages Another relationship coming to an end†¦ Throughout the story â€Å"Hills Like White Elephants† written in 1927 by Ernest Hemingway, he used the train station setting, the desired operation, and obviously the relationship between the American and the girl to symbolize a crumbling relationship and unwanted gift between them. The American and the girl find themselves wound up in a rough, unplanned situation that they are trying to fix. Many bread crumbs are dropped throughout the story to symbolize a collapsingRead MoreHills Like White Elephants By Ernest Hemingway1446 Words   |  6 PagesErnest Hemingway’s short story â€Å"Hills Like White Elephants† explores the topics of abortion, sex before marriage, and feelings of separation. There are many different points of view one can take on Hemingway’s work. The main literary analysis that will be explained is the significance of the title and how it is layered into the story in various places. In addition to this, the narrator’s point of view will also be discussed since it plays a role in bringing the characters together. Lastly, it willRead More`` Hills Like White Elephants `` By Ernest Hemingway1750 Words   |  7 PagesErnest Hemingway’s stories are known for their ever interpreting meanings behind them, and â€Å"Hills Like White Elephants† does not trail from the rest due to the never mentioned word ‘abortion’. â€Å"Hills Like White Elephants,† written by Ernest Hemingway, takes place around World War 1 in Spain, at a train station (Hills Like White Elephants. 4). An American man and a girl have been discussing the girl’s unspecific operation. It is apparent that the girl is perturbed about this operation, while theRead More`` Hills Like White Elephant `` By Ernest Hemingway865 Words   |  4 Pagesbefore it begins, or as easily getting rid of problem before it even became one. In the short story â€Å"Hills like White Elephant†, the compensation of abortion can easily be seen between Jig and her American lover’s decision whether to keep t he innocent’s life or not. Ernest Hemingway uses the fiction element plot, symbolism, and setting to illustrate the theme of abortion in â€Å"Hills like White Elephants.† Abortion has been viewed as a crucial struggle between couples. Many view this situation as endingRead MoreHills Like White Elephants By Ernest Hemingway1037 Words   |  5 PagesOlivia Sellers English 102 Scheck February 10, 2016 â€Å"Hills Like White Elephants† by Ernest Hemingway Ernest Hemingway’s â€Å"Hills Like White Elephants† can be puzzling and hard to decipher. Due to this, a number of conclusions can be drawn away from the text. The dialog between characters leaves a number of questions unanswered and leaves the reader confused about the conversation as a whole. Many things are left unsaid and not explained in the story, with that being the case, the reader must takeRead MoreHills Like White Elephants, by Ernest Hemingway1432 Words   |  6 Pagesunderstood behaviors. Ernest Hemingway weaves both of these stereotypes into his short story â€Å"Hills Like White Elephants.† The story’s plot revolves around a couple arguing about whether or not to have an abortion. In Hemingway’s â€Å"Hills Like White Elephants† a theme of male domination can be found, but by examining the dialogue closely, a theme of females asserting their will and manipulating emerges as well. Male domination is the primary and most obvious theme in â€Å"Hills Like White Elephants.† During theRead MoreHills Like White Elephants, By Ernest Hemingway1673 Words   |  7 Pagesâ€Å"Hills Like White Elephants,† by Ernest Hemingway: The Morality Within the Operation Ernest Hemingway created the iceberg theory, by which he expects the reader to know a great deal of information from the little he expresses in his work. This style is evident in his short story, â€Å"Hills Like White Elephants,† because the information the reader must obtain is hidden underneath the surface. This writing style often confuses the reader, but when the short story is read multiple times, the reader can

Marketing Mix in Cafe Coffee Day Essay Example For Students

Marketing Mix in Cafe Coffee Day Essay Page no-1 Kcb id-13480 MBA ASSIGNMENT ASSIGNMENT TITLE Abstract In hospitality industry there is much kind of outlets like hotels and resorts, restaurants, bar, coffee shop these are the place is serving food and beverage here I am going to give my research about coffee shops which providing like hot and warm coffees and quick bites to the customers. I did my research work on Indian coffee shop company who having more than 900 cafe in 91 major cities in India and 4 cafe in overseas. INTRODUCTION COMPANY PROFILE Cafe coffee day is favorite and largest coffee shop chain in India . his coffee shop is one of the part of amalgamated bean coffee trading ltd. (ABCTCL),it is commonly known as a cafe coffee day. Coffee day is opened first cafe in 1996 on brigade road in Bangalore, and today coffee day company has the largest cafe retail chain in India with 895 cafes across 71 major cities in India. And this is a 300 core ISO 9002 certified company. Coffee day has international customers who a re love coffee countries like America, Europe, and Japan and coffee day has 75 percentage of coffee bean production as well. Coffee day has six different divisions include cafe coffee day. * Coffee day fresh n Ground(354 coffee bean and powder retail outlets) * Coffee day Xpress (341 coffee day kiosk) * Coffee day Take away (7000 vending machines) * Coffee day Exports * Cafe coffee Day * Coffee day Perfect Cafe coffee day is known as a CCD this short word very famous in college students and school students this is one of the pioneered cafe concept in India in 1996 by opening a first cafe . n 19th century the coffee drinking habit was restricted to the intellectual, the need for a relaxed and fun â€Å"hangout† for the emerging urban youth in the country was clearly seen. And it’s very perfect land mark for meetings and especially for students who wants to do their studies with their group and having fun and cafe coffee day giving very good land mark in Indian Major and coffee day being in very important role in Indian tourism industry Cities. Recognizing the potential that lay ahead on the horizon, cafe coffee day embarked on a dynamic journey to become large organized retail cafe chain with a distinct brand identity of its own Cafe coffee day in the past 13 years 1996 1st cafe| v 2001 14 cafes in 6 cities| v 2005First cafe open in Europe (Vienna)| v 2006First cafe open in Pakistan| v 2008607 cafes across 98 cities in| v FutureTargeting to middle east and 19 more cafe in Pakistan and 6 more cafe in Vienna. | +

Value Chain Analysis-Costco Corporation Essay Essay Example

?Value Chain Analysis-Costco Corporation Essay Paper Brief on the OrganizationCostco is among the taking planetary retail merchants which provide clients a broad scope of ware, runing from little to well-known trade names. The company began operations in 1983. Over the old ages, Costco has been a retail merchant in low cost membership-only leader, in warehouse nine of ware. Furthermore, Costco does non offer frills warehouse concern theoretical accounts as its rivals do. Costco’s major rivals are BJ’s Wholesale Club and Sam Club ( Costco, 2010 ) . Using the tools presented in this SSP, Costco provides a elaborate analysis for transforming concern operations relative to industry challengers. This is done in order to make net incomes and attain maximal shareholder’s value. A close scrutiny of Costco’s Value concatenation suggests that the company uses a useful attack, which maximizes the benefits for all stakeholders. We will write a custom essay sample on ?Value Chain Analysis-Costco Corporation Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on ?Value Chain Analysis-Costco Corporation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on ?Value Chain Analysis-Costco Corporation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The Concept of Value Chain and Information Technology Impact Nowadays, competitory advantage chiefly derives itself through information engineering in concern theoretical accounts. Therefore, such supportive activities as information systems, R A ; D or general direction are normally the most of import beginning of distinction advantage. Technology inventions continue to determine Costco’s value concatenation. Through information engineering, Costco obtains strategic significance by altering the manner companies operate. The most of import construct is the value concatenation an organisation has entrenched itself in ; integrating communicating additions cooperation which leads to the productiveness procedure of linking groups that create activities toward a value system. Costco use of the smartphone applications is merely used to do personal judgements and predict purchases. Costco utilizes societal media platforms to heighten on-line shopping. The company continues to offer on-line shopping to its members. However, customer’s privateness is at hazard utilizing the smartphone information, and the corporation acknowledges this job to their members ( Costco, 2010 ) . In add-on to this menace, smartphones diminish the usage of hard currency. Organization’s Value Chain Analysis Value Chain analysis evaluates each measure concern goes through from origin to conclusiveness. The end is to maximise the value for the entire cost. Costco’s mission is to supply their members with choice goods and services at the lowest possible monetary values. The company’s mission, values and schemes suggest Costco uses a wide endeavor scheme which fits in the social model. To guarantee employee motive, Costco offers them a alone feast of benefits. This include ; paying wellness benefits for them, 50 % higher pay, employee keeping of over 90 per centum, and keeping employees even during recession periods ( Costco, 2010 ) . The Company’s strength is its primary value ironss which split into two distinguishable maps: Demand fulfillment and Demand coevals. Demand fulfilment includes input logistics, operations, and end product logistics. Demand coevals involves gross revenues, selling, and service section which breaks down into sub-tiers. Costco’s support activities include HRM, engineering development, house substructure and procurance. Costco’s failings are hard to nail ; one failing is relentless low operating net income borders. Bigger net incomes can happen by non paying employee benefits and with demanding higher returns from their providers. The job would be at what cost? Costco receives cost advantages from value adding major ( trade name points ) activities. However, it continues to see a challenge from Sam Club and BJ’s Warehouse, besides have a rank fee to shop for great trades ( Mascarenhas, 2004 ) . Linkages and Value System Mr. Porter introduced the generic value concatenation theoretical account in 1985. Value concatenation represents all the internal activities a house engages in to bring forth goods and services. VC is formed chiefly of activities that add value to the concluding merchandise straight and back up activities that add value indirectly ( Value Chain analysis, 2013 ) . Harmonizing to Porter and Millar, ( 1985, p. 154 ) several factors needed in analysing how information engineering might works for your organisation. By placing and ranking the ways in which information engineering creates a competitory advantage, it determine the function of information engineering in the concern construction, and the impact it has on the concern universe. Mentions Costco ( 2010 ) . Why Become a Member.Retrieved from: hypertext transfer protocol: //www.costco.com/membership-information.html Finne, S. ( 2008 ) . The retail value concatenation: How to derive competitory advantage through Efficient Consumer Response ( ECR ) schemes. Kogan PagePublishers. Gilmartin, B. ( 2014 ) . Costco Earnings Preview: Superb Execution, Perennially Overvalued Mascarenhas, O. ( 2004 ) . Customer value-chain engagement for co-creating client delectation. Journal of consumer selling, 21 ( 7 ) , 486-496. Porter, M. E. , A ; Millar, V. E. ( 1985 ) . How information gives you competitory advantage. Harvard Business Review, 63 ( 4 ) , 149-160 Williamson, G. ( 2014 ) . A Simple but Powerful Strategy That Can Lead To Multibaggers. Retrieved from: hypertext transfer protocol: //www.dailyfinance.com/2014/03/04/play-follow-the-leader Value Chain Analysis | Strategic Management Insight. ( n.d. ) . Retrieved from hypertext transfer protocol: //www.strategicmanagementinsight.com/tools/value-chain-analysis.html

Strategies of Acquisition Adidas and Hp Companies

Strategies used in acquisition are vey important because they help the acquiring company to make maximum benefit out the acquisition deal. Before entering into any acquisition deal it is important for the company to consider its resources, future market opportunities and its targeted consumers and their reactions (Roy 2004).Advertising We will write a custom essay sample on Strategies of Acquisition: Adidas and Hp Companies specifically for you for only $16.05 $11/page Learn More In this paper we explore two companies which have been involved in acquisition and how it has strengthened their resources and competitive advantage in the market. The companies explored are Adidas in footwear industry and Hp in computer industry. In 1970s Adidas; a sports company based in Germany was leading in market in the United States of America because of innovations in its products. Through aggressive marketing Nike became the leader in market which triggered the merge of Adidas and Reebok in 2005. Adidas expressed its desire to acquire all Reebok’s outstanding shares (Antal-Mokos 2009). These two companies have managed to pull together their resources to create new sporting products and also to explore new markets especially North America. The merge raised the value of the two companies to $12 million (Antal-Mokos 2009). Adidas- Reebok merger has also maintained sustainable competition ability by merging their different competencies. Adidas is a well known strong brand with high performance. On the other hand Reebok has a great conscience for fashion which makes it preferred brand by urban purchasers’. By acquiring Reebok, Adidas takes advantage of the two ideas without compromising the image of the two brands (Antal-Mokos 2009). The merger allows Adidas to venture into lifestyle market. Adidas also has managed to improve its competitive advantage by involving the youth through music and sports. Combining Reebok’s lifestyle sho e brand with high performance and technology Adidas brand creates a main attraction to youths thus keeping a sustainable competitive advantage in the market. In order to keep up its competition with other brands, Adidas will boost distribution of its brand in North America where Reebok dominates thus venturing into new market (Antal-Mokos 2009).This idea increased its sales in North America hence remaining at the top of competition. Adidas and Reebok are well known brand names hence their good reputation has helped in building a firm competition base.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hp has benefited a lot from its merge with Compaq in 2004. It has strengthened its human resources by involving the Compaq’s human resource. Merging these two great work force ensures that the company meets its objectives. The company has over 150,000 in more than 170 countries which makes its consumer base strong (Roy 2004). This has led to increased revenues for the company due to its venture into new markets. Acquisition has helped Hp to be the leader in computer industry through diversity. Considering both Hp and Compaq are strong brands, they produce wide range of products, both computer hardware and software. This ensures that all customer needs are met hence making its products the desired choice compared to its competitors. This has enabled Hp to acquire a sustainable competitive advantage (Roy 2004). Another idea that enhances its competitive advantage is Hp brings professionals from different parts of the world together, which in turn improves the creativity and innovative power of the company. As a result new, improved and reliable computer products are generated. A strong employee base ensures that there are Hp professionals in geographical locations hence improving its customer care.Combination of factors such as customer satisfaction, innovation, creati vity, products reliability and services ensure Hp’s enhanced competitive ability (Roy 2004). In conclusion, we realize that acquisition can be a revival tool to the companies operating at loses. In his paper we have seen how acquisition boosts the revenues of companies as well as their ability to compete with others. References Antal-Mokos, Z. (2009). Managing Mergers and Acquisitions. The global business  handbook: the eight dimensions of international management, 123. Roy, P. Roy, P. (2004). The Hewlett Packard-Compaq computers merger: Insight from the resource-based view and the dynamic capabilities perspective. Journal  of American Academy of Business, 5 1, 7-14.Advertising We will write a custom essay sample on Strategies of Acquisition: Adidas and Hp Companies specifically for you for only $16.05 $11/page Learn More This essay on Strategies of Acquisition: Adidas and Hp Companies was written and submitted by user Joan the Mouse to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Profile of Barry Goldwater - “Mr. Conservative”

A Profile of Barry Goldwater - â€Å"Mr. Conservative† Barry Goldwater was a 5-term US Senator from Arizona and the Republican nominee for president in 1964. Mr. Conservative Barry Goldwater and the Genesis of the Conservative Movement In the 1950s, Barry Morris Goldwater emerged as the nation’s leading conservative politician. It was Goldwater, along with his growing legion of â€Å"Goldwater Conservatives,† who brought the concepts of small government, free enterprise, and a strong national defense into the national public debate. These were the original planks of the conservative movement and remain the heart of the movement today. Beginnings Goldwater entered politics in 1949, when he won a seat as a Phoenix city councilman. Three years later, in 1952, he became a US Senator for Arizona. For nearly a decade, he helped redefine the Republican Party, assembling it into the party of the conservatives. In the late 1950s, Goldwater became closely associated with the anti-Communist movement and was an avid supporter of Sen. Joseph McCarthy. Goldwater stuck with McCarthy until the bitter end and was one of only 22 members of Congress who refused to censure him. Goldwater supported desegregation and civil rights to varying degrees. He got himself into political hot water, however, with his opposition to legislation that would eventually turn into the 1964 Civil Rights Act. Goldwater was a passionate Constitutionalist, who had supported the NAACP and had backed previous versions of civil rights legislation, but he opposed the 1964 bill because he believed it violated states’ rights to self-govern. His opposition earned him political support from conservative southern Democrats, but he was detested as a â€Å"racist† by many blacks and minorities. Presidential Aspirations Goldwater’s rising popularity in the South in the early 1960s helped him win a tough bid for the Republican presidential nomination in 1964. Goldwater had been looking forward to running an issue-oriented campaign against his friend and political rival, President John F. Kennedy. An avid pilot, Goldwater had planned to fly around the country with Kennedy, in what the two men believed would be a revival of the old whistle-stop campaign debates. Kennedys Death Goldwater was devastated when those plans were cut short by Kennedy’s death in late 1963, and he mourned the president’s passing profoundly. Nevertheless, he won the Republican nomination in 1964, setting up a showdown with Kennedy’s vice president, Lyndon B. Johnson, who he despised and would later accuse of â€Å"using every dirty trick in the book.† Introducing ... Mr. Conservative During the Republican National Convention in 1964, Goldwater gave perhaps the most conservative acceptance speech ever uttered when he said, â€Å"I would remind you that extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue.† This statement prompted one member of the press to exclaim, â€Å"My God, Goldwater is running as Goldwater!† The Campaign Goldwater was not prepared for the brutal campaign tactics of the vice president. Johnson’s philosophy was to run as though he were 20 points behind, and he did just that, crucifying the Arizona Senator in a series of vicious television ads. Comments Goldwater made during the previous ten years were taken out of context and used against him. For example, he had once told members of the press that he sometimes thought the country would be better off if the entire Eastern Seaboard were sawed off and floated out to sea. The Johnson campaign ran an ad showing a wooden model of the United States in a tub of water with a saw hacking off the Eastern states. The Effectiveness of Negative Campaigning Perhaps the most damning and personally offensive ad to Goldwater was the one called â€Å"Daisy,† which showed a young girl counting flower petals as a male voice counted down from ten to one. At the end of the ad, the girl’s face was frozen as images of nuclear war played in the shadows and a voice extolled Goldwater, implying he would launch a nuclear attack if elected. Many consider these ads to be the beginnings of the modern negative campaign period which continues to this day. Goldwater lost in a landslide, and Republicans lost many seats in Congress, setting the conservative movement back significantly. Goldwater won his seat in the Senate again in 1968 and continued to earn respect from his political peers on Capitol Hill. Nixon In 1973, Goldwater had a significant hand in the resignation of President Richard M. Nixon. The day before Nixon resigned, Goldwater told the president that if he stayed in office, Goldwater’s vote would be in favor of impeachment. The conversation coined the term â€Å"Goldwater moment,† which is still used today to describe the moment a group of the president’s fellow party members vote against him or publicly take a position opposite him. Reagan In 1980, Ronald Reagan won a crushing defeat over incumbent Jimmy Carter and columnist George Will called it a victory for conservatives, saying Goldwater had actually won the 1964 election, â€Å"†¦ it just took 16 years to count the votes.† The New Liberal The election would eventually mark the decline of Goldwater’s conservative influence as the social conservatives and the Religious Right began to slowly take over the movement. Goldwater vociferously opposed their two top issues, abortion and gay rights. His views came to be regarded as more â€Å"Libertarian† than conservative, and Goldwater later admitted with wonder that he and his ilk were the â€Å"new liberals of the Republican party.† Goldwater died in 1998 at the age of 89.

Plitical sciencePeriod effects Essay Example | Topics and Well Written Essays - 750 words

Plitical sciencePeriod effects - Essay Example Period effects also include main political or economic transformation in the world such as the reunification of Germany, the collapse of the Soviet Union or the introduction of Social Security and Medicare in America. The Great Depression of 1930 and its effects as an example of periodic effect The Great depression in 1930 is a period marked by tremendous economic and social upheavals in America. The most affected populations were the Mexican Americans that constituted a majority of the Latinos in US. The Great depression brought increasing anti-Mexicans, anti-immigration sentiments, rising unemployment, discrimination in the work place and lack of social welfare programs especially for Mexican Americans. The crises began on October 29, 1929 and soon spread throughout US and later to other countries. In 1930 as the crises worsened, 1.4 million Mexican Americans found themselves to vulnerable situations. The US citizens viewed Mexican Americans as foreigners, whether they were US citi zen or not, and intensified xenophobic attacks on them. Us government excluded Mexican Americans from its relief programs and employers exploited them while mobs attacked their enterprise (Szklo and Javier 9). The Great Depression on reaching its peak, a quarter of US workers became unemployed. Unemployment increased demands on underfunded local and state relief programs. US government and media blamed the Mexican Americans for the situation, although they received less than 10% of the relief. The counties, cities and states in US received increased pressure to provide social welfare programs and relief as the situation worsened. The US government responded by giving priority to American nationals at the expense of Mexican nationals (Szklo and Javier 11). The cities passed laws that denied relief programs to immigrants. Other local governments denied Mexican Americans relief to force them work for low wages in domestic work and agriculture sector. Some states like Texas and Californ ian required Mexicans to show naturalization papers or prove that they were in the process of getting US citizenship before getting relief. The federal government also denied New Deal work relief to Mexican nationals that failed to prove US citizenship (Szklo and Javier 13). The hard conditions made Mexican Americans find creative ways of surviving. The Mexican women sold food, made their own clothes and scavenged for scraps in order to feed and care for their families. Some left US voluntarily or because of pressure while others organized to fight for better conditions. Some Mexican women formed self help groups to provide services to its members. A good example is the middle-class Mexican American women in San Antoni, who formed la Beneficencia Mexicana. The group started a health clinic to provide prenatal services to poor women. Other Mexican women in San Antonio came up with the Catholic Relief Association to help distribute food, clothing and shelter to unemployed people withi n the Mexican American community. Between the year 1931-1934, Mexican population residing in US faced deportation or repatriation and about one million Mexicans born and raised in America left US. The federal government responded to a popular opinion that blamed Mexican for the national economic crises by coming up with deportation programs. US government officials carried out publicized deportation raids in both the rural